How SEO and SEM work together?

By Charbel Aoun
seo and sem work together

Have you ever asked about how SEO and SEM work together to deliver better results !?

Well here is the answer!

You should not be differentiating between SEO and SEM as if they are independent of one another. The truth is they both play very similar roles targeting one common goal, In order to bring website users to visit your site.

Learning how to use SEO and SEM together will improve the exposure and results of your website.

Let’s start with the basics by defining the concept of each:

“SEO” is the process of optimizing your website in order to improve its visibility on a search engine result page.

Whereas,  “SEM” is the process of gaining traffic by running ads on search engines. We can also call it paid search or CPC  (cost-per-click) or PPC (pay-per-click) marketing”

How SEO and SEM work together to deliver better RESULTS!

SEO and SEM, together better

On many occasions, I have heard things like “why do SEO if I already have SEM” or vice versa, “I don’t do SEM because I have the SEO that is free”. In fact, the idea is to work them together taking advantage of the linkage they generate between them.

These are mainly related to: 

  • Page optimization website based on paid advertising.
  • Data exchange
  • Combined use of keywords.
  • Strategies Multi-listing.

The work of your SEO is for gaining organic listings. Moreover, SEM helps you create a more effective and targeted advertising campaign that helps your website get found for the words you don’t rank naturally.

The SEO is earning traffic through unpaid or free listings

The SEM is buying traffic through paid search listings

When we combine SEO and SEM the results will be more than expected. Plus, one of the main reasons is we are marketing the website on a more professional and more accurate, and guaranteed level.

How do they relate to each other?

The two main reasons why SEO and SEM are very closely related:

  1. They both use Keywords

The main reason is, SEO and SEM both use keywords to attract traffic to a webpage. People will use search engines like Google to search for something they’re looking for and will be able to find it by the organic results (SEO) or paid results (SEM)

2. Their main goal is: Acquiring traffic

SEO and SEM are equally important to get drive traffic to our websites. In both the short and long term, we need this kind of traffic. In the case of short-term goals, we talk about the SEM. However, in the case of long-term goals, we stress SEO; it’s very affecting but is hard to find immediate results. On the other hand, SEM can get you fast results. It’s not for free, but it is guaranteed to you drive a massive amount of traffic to your site while waiting for the results of your SEO to kick in.

How Keywords are used organically and in paid ads?

To get maximum traffic and exposure, use SEO to gain traffic for your most important keywords and SEM for your additional keywords.

When your SEO results start to kick in, then using SEM in tandem can lead to powerful results. That’s when your website will be found in the first results in the search engines and you will reach the desired audience. Moreover, since visitors, to google and other search engines, use keywords to help them find the pages, it’s very important that you regularly do keyword research to keep your lists updated.


SEO and SEM together show you what works best!!!!

Let’s take a quick sneak peek at it.

Using SEO and SEM service gives you a clearer idea of which parts of your marketing strategy need improvement.

Just by looking at your analytics from your PPC campaign, you can discover which keywords your clients are searching for. Then, you can reuse those exact keywords mentioned, in your website or even incorporate them into your Meta descriptions the HTML code that describes your website to search engines and the text that appears below your website name on SERPs.

There you go, now you know why search engine optimization and search engine marketing are inseparable and how do they work together.

Do not hesitate and contact us we are more than pleased to help you grow your business and reach an enormous number of customers and market your products.