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What’s a Search Engine Marketing

By Perla achkar
search engine marketing process at IT Geek

SEM, search engine marketing is a digital marketing strategy that we use to increase the visibility of a website in search engine results pages through paid search advertising. Moreover, Search engine marketing is a very effective way for small businesses to reach their target audience, generate new customers, increase revenues, and trim acquisition costs.

Search engine marketing is also:

  • Paid search ads
  • Paid advertising

There is a difference between Search engine marketing and Social media advertising:

  • Search engine marketing relies on keywords to target people when they’re performing searches in places like Google. However, In Social media advertising, ads such as Facebook display based upon the data that the social media company collected. This allows you to target people based on a specific interest, location, buying behaviors, and more.

What are the benefits of Search engine marketing for small businesses?

Let’s have a look!

Reach Your clients instantly

Firstly, Search Engine Marketing’s employment exists to describe Google paid search ads. This technique that we implement as a short-term strategy brings fast visibility to your product and services. Keep in mind that paid Ads can give you quick results as they allow you to reach your target instantly.

Instant brand awareness in search engines

Secondly, search engine marketing positions you at the top or bottom of page one. A business that has no current visibility or brand recognition can instantly get some attention. Having the right systems in place to turn this visibility into paying customers, that’s a huge impact on your revenues. Therefore, these paid search ads contribute to high brand awareness, especially since they often appear on top of Google search results.

Create Geo-Targeted search ads

Search engine marketing offers you the option to target people based on their location. You can create ads in different languages and decide where you want them to appear; you can specify the country, the city, and even a specific region anywhere in the world.

Target the right Audience through optimized ads

Search engine marketing is a very effective way for businesses to reach targeted customers based on their search intentions. Make your ads appear only to consumers who are searching while using keywords remotely related to your products or services. Choosing the right keywords for which your ads are triggered to appear helps you create highly optimized ads.

Implement and manage ads easily and quickly

Paid search ads are easily and quickly created and managed. Google ads allow you to run and stop your ads at any time you chose to. In addition, it’s easy to set up a budget and specify the performance speed of your campaigns. This can help you optimize your ads and bring more traffic to your business in a short period of time.

Increase Traffic through ad visibility

Optimized search ads can drive traffic to your website since they appear on top of the search engine results page. With your advertising budget, optimized bidding, you can increase the quality of your ads, ensure high visibility and website visits.

Moreover, you can target audiences through keyword match types. Google’s keywords planner tool helps you determine the most popular keywords used to search for your business. By using these exact keywords in your campaigns, you can make sure that your ads reach the right audience.

Pay only per action

Once your paid search ads are created, your ads will appear for free and you will only pay when someone takes action, in other words, click on your ad. Therefore, you can get free exposure and brand awareness on search engines and get charged only when somebody clicks on your ad hence visiting your landing page.

Appear on competitor’s related keywords

As the best implementation of SEM search engine marketing, it is highly recommended to create search ads that are triggered to appear on your competitors’ related keywords. This will secure your exposure to those keywords and ultimately the chance to convert clients from competitors to you.

Test and measure your performance

Paid search ads give you the chance and the opportunity to measure the results you’ve gathered for each course of action and test your ads’ performance. Google ads give you access to extensively important data on the best performing ads in terms of impressions, clicks, click-through rate, top-performing keywords. Therefore, depending on your campaign goals, you can evaluate your performance and identify what you ultimately need to optimize for better performance in the future.

To conclude, after reading this article about the benefits of Search engine marketing you must already have realized the relationship between Search engine optimization and Search engine marketing now go and check out the next newsletter about how do SEO and SEM actually work together.