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What is Search Engine Optimization?

By Perla achkar
what is SEO process and benefits?

Over 94% of people using Google look at the first page of results, and click on the first three results. 83% of people worldwide use Google, but this concept applies to every search engine. So what do you do if your website appears on the 12th page instead of the first page? You’re here, then you’re still wondering what is SEO!

Search Engine Optimization is the practice of optimizing a website or web page to increase the quality and quantity of traffic from a search engine’s organic results.

SEO also is a digital marketing strategy that focuses on your website’s presence on search engines like Google.

You can categorize SEO tactics into two buckets:

  • On-page SEO: All on-page SEO strategies happen on your website
  • Off-page SEO: All off-page SEO strategies happen off your website

Both of these categorize aims to make your website friendlier, as well as trustworthy to users and search engines. When search engine crawlers see how friendly your website is, it increases the chance of ranking well for different searches.

To explain more what does the On-page and Off-page mean.

On one hand, the on-page factors are what they sound like: things that are on the page: title tags, content, image alt tags, internal links. On the other hand, off-page factors are almost entirely based on links to your site from other sites.

Today, search engines use more than 200 different factors to generate search results. In other words, a lot of different elements influence your placement in search results.

The benefits of the SEO are obvious free and passive traffic to you website.

Have you ever asked yourself how does SEO works?

Well here you go!

Search engines are like libraries for the digital age, instead of storing copies of books, they store copies of web pages. When you type a query into a search engine like Google, it looks through all the pages in its index and it will immediately post the most relevant results. Meaning, it works by demonstrating to search engines that your content is the best result for the topic at hand.

Originally, search engines function by tracking all the words on websites. If you searched for ‘IT-Geeks,’ you’d get back a list of websites containing those two keywords. The websites that contained those keywords would be ranking at the top.


In addition, websites are graded by search engines based on two main criteria:

Backlinks and keywords. Websites that are referred to often by other websites, or backlinked, are more likely to be considered relevant by search engines. Websites are ranked by the number and quality of backlinks to them from other websites.
Keywords let Google see your website and know what it is about, while backlinks determine how much Google trusts your site to be relevant. Both keywords and backlinks are essential in moving your website up the search result.

The search engines have spiders that collect all kinds of information about your website and the pages that make up your site. This allows them to easily determine when to serve a searcher a page on your site. They collect things like page speed, title tags, social signals, internal linkings, backlinks…

As we mentioned earlier with over 200 ranking factors that Google uses in their algorithm, there are numerous things to consider, and actions that can be taken to try to optimize a website. There are both on-page and off-page ranking factors that determine how well your site is optimized, and therefore how well it ranks.

Is using SEO worth it for your Business Growth?

Growing your business through SEO is worth it because now you can focus on the exact target or people you want to visit your website. Especially if you have a small business and you want it to reach an important number of views and visitors in the right way, plus as u can see SEO had many benefits for example it’s free and has passive traffic to your website.

And luckily, IT Geek is an Agency that can provide your business with the highest quality of service. And will help your business grow on many levels starting from web design to SEO. If you want to take your optimization to the next level, we’re eager and willing to help you.

Get in touch with us!