8 Facts about the importance of having a website for your business

By Charbel Aoun
web development companies

Importance of having a website for your business and how it can serve your business?

Regardless of the industry, a company’s online presence may significantly affect how successful it is. Some companies today are still unaware that the bulk of their clients will visit their website prior to completing a purchase.

For producing more income, Forbes wrote that having a strong online presence, especially a website can make all the difference, searching for a web development company and  knowing what  Digital marketing agency to choose is as important as the website itself. Yes, the caliber of your website affects outcomes, but the point of this post is to emphasize how crucial it is to have one.

Below are 8 facts about the importance of having a Website in today’s world.

1. Online Identity is Crucial to Success:

Your website need not be grand with the best design and technical backing. Neither do you need the best content writer in town to write your blogs every second day, but you must be aware of how crucial it is to have a presence online. Having a website should be the first step you take to invest in your online identity which will help turn your website into the marketing tool that can be. As the first place people look for a web development company is online. What we see is ultimately what shapes our perception of the brand or company as a whole.

2. Market Expansion:

The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world. So any potential customer with Internet access can access your website and if he/she likes what they see, you’ve got a high chance of a sale. Then you’re no longer fishing in a pond but in the ocean.

3. Adds Value and Satisfaction:

Your website can add value in other ways too, by featuring tips, advice, blog column, FAQ and general interest content that can entertain your customers. Furthermore, it will help them remember you better. It’s been said that a customer is someone who buys from you once or twice. But a client is someone who buys from you regularly. And we guarantee that the presence of a website invites both.

4. Advertising:

A website is more user-friendly when it comes to advertising and marketing. One example, display Ad, also known as a banner Ad. Which is a form of online paid advertising that is typically a designed image or a video; it functions differently than text Ads because they aren’t found in search results. However, they can be spotted on websites and can feature interactive displays or some type of animation to engage the user. Having a good SEO Agency that places focus on SEO can boost the ranking of your website which quickly results in increased sales and higher profits.

5. Links:

If you have a good website with good relevant content related to information, products or services, people are more likely to link your website to their social media profiles. This means they recognize your website as valuable and are putting the word out that you have served them with something of value. So if you have many profiles or other sites linking to you, it is like spreading the word about your company all around the world.

6. Growth Opportunity:

A website serves as a great place to refer potential investors to. Where you can show them what your company is about, what it has achieved and what it can achieve in future. It’s like a resume of some sorts that can help you get potential business.

7. Web Development Functionality Can Be Changed:

Over time, the requirements of your market may vary and it’s wise that we keep up. This means you have to be able to adapt to these changes too. Knowing that it’s possible to add new functionalities to a website by hiring a web development company. Most modern website platforms allow you to add all types of additional functionality through upgrades, widgets, plugging and add-ons.

8. Easy Integration of other Marketing Systems

Today’s website can be used as a central part of any powerful marketing system. Hence, you can integrate your website with social media pages, lead generation systems, cloud-based systems and much more. This ability to integrate with these systems has the potential to generate huge numbers of leads and increase online sales.

Not to forget that the majority of Small Business are shifting to E-commerce and Social Media

Overall, 44 percent of small business owners who sell products or services online have seen an increase in e-commerce sales with an average of 37 percent since 2019. Notably, 64 percent of small business owners said that the changes they have made this year will continue into 2021.

At the same time, 48 percent of small business owners said social media has become more important than ever. Almost a quarter of small business owners began promoting their company through digital advertising for the first time this year and reported that after shipping related costs, the majority of this year’s spending expense increase has come from increased spend on social media advertising, e-commerce platforms, and search engine advertising.

Of small business owners who use paid search advertising, 52 percent said they have seen new customers, 39 percent have had new leads or inquiries, and 36 percent said they have experienced recognition of their business. Moreover, 62 percent said they anticipate advertising on social media to drive sales in 2021 and 52 percent anticipate paid search engine advertising in 2021 to drive sales.

Nevertheless, there are still many valid facts about the importance of having a website for your Digital Marketing needs.

If you want to take your business to another level you are in the right place.

Don’t hesitate and Contact Us! IT Geek

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